We make brand, sport & campaign work — for the names you already know, and the agencies that serve them. Building brands. Building relationships.
Portfolio Creative is a strategic design studio founded by art director Masoabi Sefojane. We work with brands and institutions — among them IPHC, Stellenbosch FC, SASOL, FIFA, Rexona and Unilever — to build brand identities, visual systems and sports design, grounded in strategy and executed with precision.
Good design has a job to do. It should make people feel something, remember you, and trust you. That belief shapes everything we make — from a single logo to a global campaign.
Meet the team
A campaign for the FIFA World Cup Trophy Tour.
An established church crest, redrawn and put to work across the fleet.
A restaurant identity with an appetite for colour.
An internal studio exploration for the Performing Arts Centre of the Free State.
A home for patient information, support and community.
Bringing the partnership into one working toolkit.
We work across design, strategy, digital and audio — often all four in the same brief. Whatever a brand needs to show up well, we make it.
On many of the biggest projects in the market, we were the studio behind the studio — the craft under the credit. We're comfortable there. But the work speaks for itself.
Some projects come straight to us. Others come through an agency that needs another pair of hands, a fresh perspective or a team to see the work through.
We’ve contributed work for brands and institutions including IPHC, the South African Haemophilia Foundation, Stellenbosch FC, SASOL, FIFA, Rexona and Unilever — directly and through agency partnerships.
The people behind the work ↗
"We work as an extension of the team, not a vendor."
Our work now spans four continents — and that range keeps us sharp. We design for different cultures, markets and audiences — from Bloemfontein to Madrid to Washington — and bring that perspective to every brief, whether it's a local challenger or a global campaign.
Whether you know exactly what you need or you're still figuring it out — we're good at both. Drop us a line and let's find the right starting point together.