SAHF serves audiences with very different levels of medical knowledge and urgency — a newly diagnosed parent, a person managing haemophilia for decades, a clinician looking for resources, a supporter wanting to help.
The website needed to make high-stakes care information easy to find, explain complex bleeding-disorder topics in plain language, and balance patient support, professional resources, advocacy, news and fundraising without overwhelming visitors.
We created an audience-led information architecture with prominent treatment-centre and support actions, clear routes for patients, families and healthcare professionals, and modular content sections that establish trust.
A calm healthcare visual system — SAHF's navy, red and soft blue palette, strong hierarchy, concise copy and responsive layouts — helps users move from urgent needs to education and long-term community support.
The homepage pathway system — national support stats above clear cards for patients & families, healthcare professionals and supporters
Beyond pathways and resources, the site tells SAHF's story — more than five decades of working alongside people living with bleeding disorders and their families. A dedicated community-story section grounds the platform in real advocacy, so every visit reinforces the same message: you are not navigating this alone.
The community-story section — five decades of advocacy, told with warmth and restraint
Everything SAHF needed to serve its community online — from the strategic foundation and information architecture to the responsive front-end build.
"When the information is high-stakes,
clarity is care."
Portfolio Creative — SAHF Patient & Community Website
The launched website gives SAHF a credible, modern platform that makes treatment-centre access, patient information, healthcare-professional resources and community support easier to navigate. It also creates a flexible foundation for news, events, clinical tools and ongoing national advocacy.
