About Portfolio Creative

Strategy first.
Craft always.

Portfolio Creative is a strategic design studio operating across Africa and Asia. Founded by art director Masoabi Sefojane, we partner with ambitious brands — among them Stellenbosch FC, SASOL, FIFA, Rexona and Unilever — to build brand identities, visual systems and sports design, grounded in strategy and executed with precision.

We're not here to make things that only look good. Good design has a job to do — it should make people feel something, remember you, and trust you. That belief shapes everything we make, from a single logo to a global campaign.

Our work spans across continents, and that range keeps us sharp. We design for different cultures, markets and audiences, and we bring that perspective to every brief.

We're a close, multidisciplinary team — designers, strategists and storytellers — who work shoulder to shoulder with each client. Whether you're starting something new or rebuilding an established brand, we shape work that reflects who you really are.

Explore our work →
10+
Years of studio experience
2
Continents — Africa & Asia
50+
Brands shaped
Brands we've worked with
FIFA Unilever Rexona SASOL Stellenbosch FC

We have worked on projects for these brands — on most of the big-name projects, we were the agency behind the agency.

The Team

The people behind the work.

Masoabi Sefojane, founder and art director at Portfolio Creative
Masoabi Sefojane
Africa & Asia
Lebohang Sefojane, Portfolio Creative
Lebohang Sefojane
Asia & Middle East
Echo Sefume, Portfolio Creative Africa
Echo Sefume
Africa
How we work

What we stand for.

01
Strategy before aesthetics
Every design decision starts with a question: what job does this need to do? We think before we make, and the thinking shows in the work.
02
Cultural precision
We design for real audiences across different markets and contexts. Our continental range isn't a boast — it's a discipline that makes our work sharper.
03
Craft that earns trust
Good design makes people feel something, remember you, and trust you. That's the standard we hold every project to — from a logo mark to a global campaign.

Let's build something worth remembering.

Tell us about your brand. We'll tell you what's possible.

Get in touch →